Looking for an Uber Eats alternative for your restaurant?
Uber Eats is a marketplace: people open the app, browse restaurants near them and order through Uber Eats. Grubify works differently. It gives your restaurant its own branded ordering website, so customers who already know you can order directly from you.
Grubify is for restaurant and takeaway owners in the UK. It isn't an app for ordering food.
People browsing the app find restaurants they haven't tried yet.
Customers who know you order from your own site, under your name.
Marketplace ordering vs direct ordering
Uber Eats and your own ordering website do different jobs. Here's how they compare in the day-to-day running of a restaurant.
| Marketplace orderingCustomers discover your restaurant in the Uber Eats app, alongside other restaurants nearby, and order and pay through Uber Eats. | Direct ordering with GrubifyCustomers who already know your restaurant order through your own branded website, and the order comes straight to you. | |
|---|---|---|
| Finding you | People browsing the app can come across your restaurant without knowing it beforehand. | Customers reach your site through your own link: on your website, Google Business Profile or social media. Grubify doesn't list you in front of new customers. |
| Branding | Your menu appears inside the Uber Eats app, with Uber Eats branding around it. | Your name, logo, menu and photos, on a site that's only about your restaurant. |
| Customer relationship | Customers order through Uber Eats, so much of the relationship sits with the app. | Orders come to you with the customer's details, so you can recognise regulars and give them a reason to come back. |
| Collection | Depends on how your Uber Eats account is set up. | Customers order online and collect from you. |
| Delivery | Arranged through Uber Eats, depending on your agreement. | Deliver with your own drivers, or use third-party delivery where it's set up for your restaurant. |
| Pricing | Set by your own agreement with Uber Eats and your delivery setup. | From £39/month billed annually, or £49 rolling monthly. No commission on your orders; customers pay a 5% service charge, capped at £2.99 on delivery orders and £0.99 on collection orders. |
Marketplace terms vary from restaurant to restaurant, so we don't quote Uber Eats' fees here. Your Uber Eats agreement sets out the fees and delivery arrangements that apply to you.
Why restaurants add their own ordering channel
Uber Eats can keep introducing new people to your food. Your own site gives the ones who already know you somewhere to order from you directly.
Regulars can order straight from you
Someone who has eaten your food before doesn't need to search an app to find you again. Put your ordering link on your Google Business Profile, your socials and your shopfront, and it takes them straight to your menu.
It looks and feels like your restaurant
Your logo, your menu, your photos and your offers, on a site where no other restaurant is competing for attention.
You get to know your customers
Every direct order comes to you with the customer's details. Run promotions and discount codes on any plan, and add a loyalty programme on Growth.
Collection and your own drivers
Take orders for collection, or send them out with your own drivers. Third-party delivery can be added where it suits your setup.
More than one way to take orders
When most of your online orders come through a single app, any change to that app affects all of them. A direct channel gives you a second route that you run yourself.
You don't have to choose one or the other
Keep Uber Eats for what it's good at: putting your restaurant in front of people who haven't found you yet. Add Grubify for the customers who already have. The two run side by side, and you decide how much weight to put on each.
Keep using Uber Eats for
- Being found by people browsing restaurants nearby
- Reaching customers who don't know your name yet
- Delivery through Uber Eats, if that's how you're set up
Use your Grubify site for
- Regulars who'd rather order from you directly
- Collection orders
- Delivery with your own drivers
- Promotions and loyalty for returning customers
Share your ordering link where your customers already look for you: your Google Business Profile, Instagram and Facebook, your shopfront and the menus you hand out in person.
Kung Pao Panda takes direct orders with Grubify
Kung Pao Panda uses Grubify for its direct ordering website. Customers order delivery or collection from Kung Pao Panda's own branded site, with its own menu, photos and offers.
Visit Kung Pao Panda's ordering siteSimple pricing. No commission.
One flat monthly fee. Pay annually to save, and we'll waive the £149 setup fee.
Starter
Billed annually · Save £120 a year
- Branded ordering website
- Order management
- Collection orders
- Delivery with your own drivers
- Promotions and discount codes
Growth
Billed annually · Save £168 a year
- Everything in Starter, plus
- Loyalty programme
- Customer insights
- Marketing tools
Multi-site
For groups with 3+ locations
Billed annually · 12-month minimum
- Everything in Growth, plus
- Central menu management across sites
- Group reporting
- Priority support
Getting set up, without leaving Uber Eats
Talk to us
Tell us how you take orders today: Uber Eats, phone, walk-ins, your own drivers. We'll go through which plan fits.
We build your ordering site
Send us your menu and we'll set it up for you, on a Grubify web address or your own domain.
Share your link
Add it to your Google Business Profile, your socials and your shopfront, and start taking direct orders alongside Uber Eats.
Starter and Growth are rolling monthly with a £149 setup fee, or pay annually and we'll waive it. Multi-site plans have a 12-month minimum.
How Grubify worksUber Eats alternative: common questions
Is Grubify a food delivery app like Uber Eats?
Do I need to leave Uber Eats to use Grubify?
Will Grubify bring me new customers the way Uber Eats does?
How much does Uber Eats charge restaurants?
How much does Grubify cost?
Can I deliver with my own drivers?
How do customers pay?
Want your own ordering channel alongside Uber Eats?
Tell us how your restaurant takes orders today, and we'll show you how a Grubify site would fit in.