A Just Eat alternative for restaurants that want their own ordering channel
Just Eat is a marketplace where customers browse local takeaways and order through Just Eat. Grubify gives your takeaway or restaurant its own ordering website, so the people who already know your food can order straight from you.
Grubify is for takeaway and restaurant owners in the UK. It isn't an app for ordering food.
Hungry people scrolling through takeaways in your area.
Your regulars, ordering from you by name.
Ordering through Just Eat vs ordering direct
Both get food out of your kitchen, but they work in different ways. Here's what changes for a takeaway when an order comes through your own site instead.
| Marketplace orderingCustomers find your takeaway on Just Eat, next to others in your area, and order and pay through Just Eat. | Direct ordering with GrubifyCustomers who know your takeaway order through your own branded site, and the order comes straight to you. | |
|---|---|---|
| How customers find you | Browsing Just Eat for takeaways nearby, including ones they've never ordered from. | Through your own link: on your Google Business Profile, social media, shop window or the menus you hand out. Grubify doesn't list you in front of new customers. |
| Your brand | Your menu is shown within Just Eat, alongside other takeaways in your area. | A site with your name, logo, menu and photos, and no other takeaways on the page. |
| Your customers | Customers order through Just Eat, so much of the relationship sits with Just Eat. | Direct orders come to you with the customer's details, so you know who your regulars are. |
| Collection | Depends on how your Just Eat account is set up. | Customers order ahead online and collect from your counter. |
| Delivery | Depends on how your Just Eat account and delivery are set up. | Send direct orders out with your own drivers, or use third-party delivery where it's set up for you. |
| What it costs | Set by your own agreement with Just Eat and your delivery setup. | From £39/month billed annually, or £49 rolling monthly. No commission on your orders; customers pay a 5% service charge, capped at £2.99 on delivery orders and £0.99 on collection orders. |
Every takeaway's Just Eat terms can differ, so we don't quote Just Eat's fees here. Check your own Just Eat agreement for the fees and delivery arrangements that apply to you.
Why takeaways add their own ordering channel
Just Eat can put you in front of people deciding where to order from tonight. Your own site is for the people who already know your food.
Your regulars already know who you are
Customers who've ordered from you before don't need to scroll through a list of takeaways to find you again. Give them your own link and it takes them straight to your menu.
Put your own drivers to work
If you already run drivers, direct delivery orders can go out with the same team. Customers can order for collection too.
Fewer orders taken down over the phone
Online orders arrive written down, with the customer's choices and address, instead of being read out over the phone in the middle of a busy service.
A menu that's clearly yours
Your name, your menu, your photos and your deals, without other takeaways sitting next to you on the same page.
Bring people back yourself
Promotions and discount codes come with every plan, and Growth adds a loyalty programme to reward your regulars.
You don't have to choose one or the other
You can stay on Just Eat and still build a direct channel. Use Just Eat to reach people searching for a takeaway nearby, and your Grubify site for the ones who already know your name. Running both means your online orders aren't tied to a single platform.
Keep using Just Eat for
- Showing up when people look for a takeaway nearby
- Customers who haven't tried your food yet
- Delivery through Just Eat, if that's how you're set up
Use your Grubify site for
- Regulars ordering from you directly
- Collection orders
- Delivery with your own drivers
- Deals and loyalty for returning customers
Put your ordering link where local customers already find you: your Google Business Profile, your Facebook and Instagram pages, your shop window and the paper menus you hand out.
Kung Pao Panda orders run through its own site
Kung Pao Panda uses Grubify for its direct ordering website. Customers choose delivery or collection and order from Kung Pao Panda's own branded site, with its own menu, photos and offers.
Visit Kung Pao Panda's ordering siteSimple pricing. No commission.
One flat monthly fee. Pay annually to save, and we'll waive the £149 setup fee.
Starter
Billed annually · Save £120 a year
- Branded ordering website
- Order management
- Collection orders
- Delivery with your own drivers
- Promotions and discount codes
Growth
Billed annually · Save £168 a year
- Everything in Starter, plus
- Loyalty programme
- Customer insights
- Marketing tools
Multi-site
For groups with 3+ locations
Billed annually · 12-month minimum
- Everything in Growth, plus
- Central menu management across sites
- Group reporting
- Priority support
Getting set up alongside Just Eat
Talk to us
Tell us how orders come in now: Just Eat, phone, walk-ins, your own drivers. We'll work out which plan suits your takeaway.
We set up your menu
Send us your menu and we'll build your ordering site for you, on a Grubify web address or your own domain.
Start sharing your link
Put it on your Google Business Profile, social pages, shop window and paper menus, and take direct orders alongside Just Eat.
Starter and Growth are rolling monthly with a £149 setup fee, or pay annually and we'll waive it. Multi-site plans have a 12-month minimum.
How Grubify worksJust Eat alternative: common questions
Is Grubify a takeaway ordering app like Just Eat?
Can I stay on Just Eat and use Grubify as well?
I already deliver with my own drivers. Does Grubify work with that?
What does Just Eat charge takeaways?
What does Grubify cost?
Will Grubify find me new customers?
Do customers need to create an account?
Ready to take orders direct, alongside Just Eat?
Tell us how your takeaway takes orders today and we'll show you how a Grubify site would fit in.